FASHION WEEK GUIDE: WHO'S WHO ON THE FRONT ROW
All images shot by Stylonylon with an Olympus PEN E-PL7
London Fashion week is upon us once again and a whole host of really really ridiculously good-looking (and sometimes quite serious) faces have arrived in the capital to dissect our home designers’ new season style offerings. So do you know your Susie Bubbles from your Man Repellers?
Consider this your people-watching guide, a who’s who at the biannual circus…
So many style influencers, such little front row bench space to squash everybody on to. As well as your Wintours and your Roitfelds, look out for other cool media names, from rainbow fashion editors Julia Sarr-Jamois and Francesca Burns, to Instagram fashion director Eva Chen, to Marie Claire’s own Editor In Chief, Trish Halpin.
The one type of FROW-face all designers really need to impress? It’s the people with the order forms, that’s who. It’s easy to forget (what with all the fabulousness) that fashion week is a serious business, but convincing a super-buyer to order pieces from a collection can literally make or break a designer’s balance sheet for the season ahead. Of course, said department store heads usually have impeccable personal style, too (what did you expect, when they shop for a living?!) which makes them street style catnip for the rest of us onlookers. Our favourites to follow right now are MatchesFashion buying director Natalie Kingham and Browns’ Laura Larbalestier.
Someone once told us that a fashion blog is launched somewhere in the world every 0.25 seconds. It was a totally made up stat, but, honestly, we could kind of believe it when we see the numbers who congregate to pose up a storm in front of the tents come Fashion Week. To sort the good stuff from the fluff, you’ve got to look slightly behind that colour popping Comme Des Garcons clutch, and note whether said blogger has actually got a show ticket in their hand. Only big names with big audiences actually get invited to sit front row, because, of course, they’re the most influential folks in the blogosphere. Our top reads are Style Bubble (Susie Lau), Man Repeller (Leandra Medine) and IntoTheGloss (Emily Weiss), every time.
The Street Style Set
Noting how many outfit changes one person can pull off in a single day is undoubtedly one of the best spectator sports fashion week has to offer. Olivia Palermo, Laura Whitmore and Anna Dello Russo lead the pack of pros navigating the cobbled streets in epic statement heels for our entertainment (and Pinterest-ing style inspiration), with some managing to squeeze in a quick outfit shake-up between shows. These are the people who are compiling their new season shopping lists directly from their ringside seats and are undoubtedly the most fabulous attendees in the business.
That’s the fashion paparazzi, for the uninitiated. Thinking of joining the packs of photographers out to capture those golden style moments out on the streets? Arm up with your Olympus Pen camera (it’s got inbuilt Wifi, so you can be first to feed the fashion fans on Instagram), pick your spot and wait for the world’s most stylish to arrive. Look magnificent, get spotted and, heck, you might just end up on the FROW yourself next season.