HIT REFRESH: 7 RESOLUTIONS EVERY STYLE BLOGGER SHOULD MAKE THIS SPRING
From tweaking your layout, to launching a Vlog channel, here are 7 ideas for a blog refresh, including tips from some of our favourite style bloggers who are changing up their sites for SS16…
1. FRESHEN UP YOUR LAYOUT
The actual definition of a spruce up for spring, you might say. This doesn’t have to mean calling in the blog decorators, though, a site refresh can be as simple as changing a font, altering your colour scheme, or just adjusting your camera settings to give all your imagery a different vibe. Whatever you choose to do, readers will notice and fans will be keen to come check out your newness.
2. THINK UP A NEW CONTENT SERIES
‘For me the next few months will be about carving a niche audience and working on creating unique content,’ Hayley Carr aka London Beauty Queen tells us of her plans to engage new readers in new conversations.‘ I plan to open up discussions about ‘awkward’ subjects via my new project #LetsTalkAbout it. I’m also starting a new interview series with awesome women from across the beauty industry, proving that it’s not just full of bimbos and airheads – this is serious business!’
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3. GET A NEW CAMERA
Yes, we all know this is kind of a promo feature for a certain camera brand, but seriously, the difference that quality pictures can make to a great style blog is astonishing. Fresh, professional-looking imagery will convince readers that you are a fashion force worth following and a camera with good settings (read all about the Pen’s virtues, here) will make your job as a creative a whole lot easier.
4. MAKE AN INSTAGRAM PLAN
Want to grow your following, fast? Get organized and plan a series of ‘on brand’ Instagram posts in advance – think an outfit details shot every Tuesday, a beauty regular on Thursdays and a new blog post teaser on a Saturday. You still want room for real life spontaneity in your posting schedule, of course, but having some consistency will give followers a visual representation of who you are and what to expect from your blog.
5. LISTEN TO YOUR AUDIENCE
Learn to analyse your stats, properly, and act on what did well. Use Google Analytics. Which post got the most views in the last six months? Which got the most comments or engagement from readers? And most importantly, how can you give the people more of what they liked?
6. DARE TO EXPERIMENT WITH NEW PLATFORMS
‘This year I plan to get into You Tube,’ Julia Rebaudo of Stylonylon tells us. ‘I’m aiming for a video a week, although fitting that in is going to be tough. I filmed two videos last year which were great fun, and I’ve definitely got the bug for it. Check out my first video here. The plan is to do more photography and Instagram tutorials as these seem to go down really well! And viewers have asked me to do house styling and how to organise your time as well – so I’m looking forward to exploring a range of topics.’
7. ASSOCIATE YOURSELF
The best thing about following a style blogger is when they lead you to discover a new brand you’d never heard of, or find three more equally stylish people to take outfit inspo from. Blogging is all about building communities, and tagging brands, friends, locations and interests will help everyone find you a lot more easily. We obviously love the #OlympusPenGeneration hashtag, as it’s a great place to find like-minded style photographers – and it’s a lot more effective to tap into these kinds of specific groups than to use broader hashtags like #fashion.