4 THINGS YOU NEED TO KNOW ABOUT THE ETHOLOGIE SHOW AT LONDON FASHION WEEK
WITH CAROLINE LEAPER - MARIE CLAIRE MAGAZINE
One of London Fashion Week’s biggest draws is always its unrivalled collective of under-the-radar labels; those about-to-break designers who choose small presentation spaces rather than grand circus shows and intimate insider audiences over glitzy front rows.
They’re not big budget mega-brands (not yet anyway) but they’re just as vital to the industry’s reputation and to its future growth as any other – stars like Peter Pilotto and David Koma came up through the ranks of the off-schedule Fashion Scout programme, while Fyodor Golan and Erdem both got their big breaks thanks to the Fashion Fringe award.
So, for me, it was really interesting to see what Jasper Garvida, designer of the ready-to-wear brand Ethologie, would deliver for autumn / winter 2015 season. Sponsored by Olympus Pen, his show at London’s ME Hotel (a popular respite for many a LFW attendee) drew a colourful crowd of bloggers and media, curious to see what one of the city’s fresh talents may be bringing to the table.
Here are four style points to take away from the show:
The Alpine Vibes
Monster fuzz was one of the hottest (read warmest and cosiest) trends to track throughout fashion month, starting in the actual minus 16 degree weather at New York Fashion Week before appearing at all three other major cities. Jasper joined the charge with gusto – he turned the slick Radio Bar at the ME Hotel into a powdery ski scene, before presenting a series of abominable bombers and marabou trim cocktail dresses, topped off with white fluffy bonnets.
The Sixties Shapes
The #throwback fashion theme dominating our wardrobes this spring looks set to continue well into the new season, with Sixties and Seventies silhouettes spotted at all the major labels for a second season on the trot. Ethologie’s inspo is Audrey Hepburn, evidenced in an ode to Sixties mini skirts and striking monochrome clashes, not to mention the oversized, How To Steal A Million sunglasses. There were knee high boots, too, but done in suede and patent patchwork rather than the all-gloss finish that would have made the look too literal.
The Tactile Textiles
Ethologie’s show was a textural overload – designer Jasper worked as many as seven different fabrications into a single look. High gloss houndstooth was created with disjointed sequin patches, teamed with an ostrich feather skirt, a wool mix biker and suede boots. On another model, a black and white pile was engineered onto the hem of a basic knit dress, giving the illusion of a shaggy fringe skirt.
The Selfie Indulgence Time
The London Fashion Week crowds LOVE a good finale and Ethologie didn’t disappoint its fans with its on-runway, selfie moment. On the front row, bloggers Kathryn from www.katgotthecream.com, Erica from www.the-edited.com and Bonnie from www.thestyletraveller.com came armed with the new Olympus Pen camera, ready to capture every moment in stunning HD and post it straight to their respective mega-followings via its in-built Wifi. Now that’s a hot accessory, right?